Client Testimonials
felix is a new mobile phone plan brand within the TPG Telecom Group. It launched in November 2020, becoming the first purpose-led brand in the group’s portfolio.
We were determined from the start that felix’s Purpose was going to be both meaningful and authentic, so we brought in The Cause Effect to support us in developing the Purpose strategy for Felix.
Carolyn ran two full-day workshops with us. The first workshop focused on building our Brand Purpose Blueprint, putting purpose at the heart of the felix brand; and defining the core aspects of our brand including our Vision, Mission, Promise and Social Purpose; our core target audience and brand archetype; our brand story and compelling value proposition; and our Purpose Impact Framework.
Through the second workshop we explored how we could embed our purpose in the business to drive action and impact.
Through these sessions and the work Carolyn did in between, we were able to get clarity on what a “Purposeful” felix brand looked and behaved like. It set us on a meaningful path to purpose which we continue to walk every day.
Carolyn also provided on-going support for our journey as we worked with a brand agency to further develop our brand strategy and our marketing and communications. This support was invaluable in keeping us focused and ensuring we didn’t lose sight of our higher purpose.
Paul Tierney, General Manager Business Development TPG Telecom
Lisa Sisson-
Founder of Unearth
'I can't thank
Carolyn enough'
Jo Asquith-
CEO of Catalyst Education
'Carolyn brought the very best out of each and every one of us.'
Patricia Occeli -
CEO Interrelate
'The future is looking really, really positive and that's thanks to Carolyn and her level of investment in us as an organization.'
Emma Small -
Co-founder of Risk Managed
'What I really liked about working with Carolyn was her insights and frameworks that help anyone within any industry to come out with a really clear purpose'
Nikki Beaumont -
CEO/Founder of Beaumont People
'What I'm still blown away with is how, after many years of me struggling with our vision, our purpose, in a three hour workshop we pretty much managed to nail it.'
Roxanie Hibbins -
Learning & Development Designer
'It was an absolute delight to have her work with us to formulate something that will guide us for the next 10 years or more to come.'
Nina Mapson-Bone -
Managing Director of Beaumont People
'The work that we did with Carolyn Butler-Madden has been even more crucial to us now and we were blown away with how good it was'
Anna Shepard -
Bambuddha Founder
'Carolyn did an amazing workshop with us where by the end of the day we were able to clearly able to articulate our purpose, mission, vision and values'
Carolyn has been an exceptional partner, collaborator and advisor to our and the agency team throughout the campaign development process and beyond.
The expert guidance and support of “The Cause Effect” and specifically Carolyn Butler-Madden has been fundamental in bringing our over 10 year ongoing active partnership with the Sister2sister charity (a mentoring program for at risk teenage girls) to the next level via a multi media fundraising campaign.
This included valuable advice on strategy and development of a social purpose statement as well as donation activation (creative / website / promotion) and leverage opportunities via partners.
Carolyn has been an exceptional partner, collaborator and advisor to our and the agency team throughout the campaign development process and beyond. With Cause Marketing being such a specialised, complex territory her guidance and ideas have been invaluable.
Thank you, Carolyn!
Julia Braun
General Manager Marketing- Beiersdorf Austalia
I would highly recommend Carolyn and The Cause Effect to anyone seeking help and inspiration to create a Social Purpose and Impact strategy for their business.
Having been recently inspired to implement a strategy to “Change Lives everyday just by doing what we do” I was faced with ‘ye olde’ dilemma – what a brilliant idea, but how can we embed this ideal into our company’s DNA? How do we engage and inspire our staff and clients to join us on the amazing path? The challenge we had was threefold; how do we align our social contributions strategically with our business and brand, how can we leverage and engage our staff and customers to connect with - and support - our purpose, and finally how can we scale our social commitment into the future? Having known Carolyn was passionately committed to helping businesses uncover and create their own unique social purpose, I sought her advice on to how we could approach these challenges. As a consequence, Carolyn developed and led a half-day workshop with our leadership team to help us discover our Social Purpose sweet spot. The results of this workshop were then delivered to all our staff. Under her guidance, we not only achieved a strategy that meets all our objectives but also one that engages, inspires and excites our entire team. While this is just stage one in our implementation programme, we are thrilled with our progress and excited for the future. Without Carolyn’s help we would not have; a clear understanding of our social purpose, how we can impact the world in a positive way by doing what we do, or how to inspire others with our endeavours. I would highly recommend Carolyn and The Cause Effect to anyone seeking help and inspiration to create a Social Purpose and Impact strategy for their business.
Kim Maine
CEO-
Basic Bookkeepers
If you’re on a purpose journey in your organisation, I couldn't recommend The Cause Effect and the Path to Purpose program highly enough.
I have been fortunate to work closely with Carolyn from The Cause Effect these past 9 months on an important piece of work for Blooms The Chemist.
We undertook the Path to Purpose program which resulted in us launching our first brand purpose statement, and more importantly – we’re now working hard to embed our purpose throughout the organisation, and become a truly purposeful business. Carolyn inspires companies to do better by sharing examples of what great looks like. She presents highly relevant data to highlight how customers and employees are expecting more from companies, and that businesses who do good, do much better!
Carolyn is engaging and deeply passionate about balancing purpose with profit. She helps companies think differently, see the new way forward, and avoid the pitfall of “business as usual.” On a personal note, I have found Carolyn to be an absolute inspiration and appreciate how she always challenges me to “think big.” I have thoroughly enjoyed working with her and believe I have become a better leader and person as a result.
If you’re on a purpose journey in your organisation, I couldn't recommend The Cause Effect and the Path to Purpose program highly enough.
Pamela Siobhain
CMO- Blooms The Chemist
What was really amazing was that Carolyn was able to come up with a new vision, purpose and brand promise, social purpose statement and values which the Executive leadership team loved and was in line with our thinking
Everyone enjoyed the process and guidance from Carolyn.
We are very happy with the end result and from this were able to develop our marketing strategy and strategy to update our website and social media campaigns.
Carolyn was a delight to work with, very accommodating and passionate and extremely professional. She worked very quickly and turned this project around in a very short timeframe – for a good price and Carolyn even offered some free advice on the next steps!
Everyone in the Executive Leadership team enjoyed the process. And what’s more, when we held our roadshows with staff to launch our new vision, purpose and values the staff loved them and said they resonated with them. This means Carolyn got it right. We are now rolling these out across our company.
Dianne Hamer
CEO- Castle Personnel
We always love working with Carolyn, in addition to just being delightful to work with, she has a knack for really broadening our ideas and then showing us how we can make then come to life!
We recently partnered with Carolyn (once again) to facilitate a session at our annual company conference focussing on evolving our Purpose and Impact to create more opportunities for meaningful work.
It was a wonderful session and Carolyn really brought out the best of the group to create some really strategic and innovative ideas.
We always love working with Carolyn, in addition to just being delightful to work with, she has a knack for really broadening our ideas and then showing us how we can make then come to life!
Nikki Beaumont
CEO- Beaumont People
After one month of working with Carolyn it has all clicked together and I am energised from a business and personal perspective.
If you want to connect what lights you up personally with a profitable consumer driven business strategy understand Brand Purpose. Our business plan and positioning felt stale, unconvincing and tired. After one month of working with Carolyn it has all clicked together and I am energised from a business and personal perspective. It is your license to operate in today´s market.
Jo Ryan Palencio
Co founder-
El Terreno
If you have the chance to work with Carolyn and her team – grab it. She is one in a million.
We now have a clear and inspiring vision for an inclusive, thriving and sustainable community.
With Carolyn’s help and her ability to guide us through a well-structured process, we collaborated on apurpose and promise we are proud of and we now have a solid foundation for our caregiving brand.Understanding our brand identity is a game-changer in terms of the work we do, the people we attract to work with us and the difference we make in our local community and in the world.Right from the start Carolyn listened to where we were and with the benefit of many years of experience and a strong focus on social purpose, she guided us to where we needed to be.We couldn’t be happier with where we have ended up. We know there is lots of work to do, but there is no better feeling that knowing you have gone through a rigorous process and landed on a purpose and promise that feels authentic and allows for future growth and development.The attention to detail and service we received from Carolyn was second-to-none. We just haven’t seen this kind of attention and genuine commitment to achieving a great result from larger agencies.If you have the chance to work with Carolyn and her team – grab it. She is one in a million.
Justine Henderson
Manager Communications & Engagement- Woollahra Council
Having access to insights, knowledge and a wealth of experience has provided me with new perspectives and the ability to apply changes to my foundations.
I joined the Social Purpose Sweetspot program this year and walked away with a new found clarity about my business, brand and purpose.
Having access to insights, knowledge and a wealth of experience has provided me with new perspectives and the ability to apply changes to my foundations.
The program was well structured, had practical application components, so you have all the tools you need to make your purpose clear.
Thank you for letting me be part of this Carolyn! Your support throughout the process was incredible.
Doreen Brown,
Founder,
SEO specialist
