Blog

Carolyn Butler-Madden

Sep 29, 20173 min read

Revolutions start from the bottom

Yesterday I hit ‘send’ on an email approving my book to go to print. In that moment, there was a medley of thoughts running through my...

Carolyn Butler-Madden

Jul 25, 20175 min read

Seven mistakes in approaching brand purpose

If you’re responsible for marketing a brand to consumers today, there’s a good chance that some of you will be working through at least...

Millennials and the 'Purpose' Imperative for Brands

Carolyn Butler-Madden

May 3, 20177 min read

Millennials and the 'Purpose' Imperative for Brands

I recently sat in a meeting with a group of marketers. I was giving a presentation on marketing to millennials. There were a few young...

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